New case of net neutrality. Verizon accused of intentionally slowing Netflix video streaming.
Cogent's CEO
says Verizon has been slowing down its traffic on account of a recent deal with
Netflix, which threatens Redbox.
In a user forum on Verizon's website, a couple users claim
their Netflix instant streaming quality has been on the decline. Some claim to
continue to experience problems even after contacting Verizon's customer
service agents and working with them to resolve it.
One of the most frustrating
parts, as relayed by the users in the forum, is that the users didn't change
anything on their devices that would cause performance issues. But that doesn't
mean Verizon didn't.
A recent GigaOm report discusses Verizon's "peering" practices, which involves the
exchange of traffic between two bandwidth providers. When peering with
bandwidth provider Cogent starts to reach capacity, Verizon reportedly isn't
adding any ports to meet the demand, Cogent CEO Dave Schaffer told GigaOm.
"They are allowing the
peer connections to degrade," Schaffer told GigaOm. "Today
some of the ports are at 100 percent capacity."
Schaffer went on to explain
that Verizon told Cogent that it hasn't been fully accommodating its traffic
because some of it stems from a video content streaming provider, whose name
Verizon apparently elected not to specify. Schaffer, in his interview with
GigaOm, did specify that Netflix "has become a big partner" with
Cogent.
Why would
Verizon intentionally disrupt Netflix video streaming for its customers? Many
are pointing to the fact that Verizon owns a 50% stake in Redbox, the video
rental service that contributed to the demise of Blockbuster. If anything
threatens the future of Redbox, whose business model requires customers to
visit its vending machines to rent and return DVDs, its Netflix's instant
streaming service, which delivers the same content directly to their screens.
The accusations are quite
damning, but this isn't the first time ISPs have been accused of attempting to disrupt Netflix service in order to
steal customers.
However things progress from
here - GigaOm reached out to Verizon for comment and received a highly edited
declaration of Verizon's stellar customer service records - it's going to be
difficult for anyone to stop Netflix. Data released last month by Sandvine estimated that Netflix accounts for 32.3% of peak-period
web traffic in North America.
Redbox, meanwhile, showed
signs of growth in its last quarterly report, increasing market share and
raising its revenue by 1%. However, many analysts wrote this off as a last-minute spurt before
Redbox suffers the same fate as Blockbuster at the hands of Netflix streaming.
Having problems with your Netflix? You can blame Verizon
Jun. 17, 2013 - 7:23 PM PDT
Summary:
Verizon is locked in a head-butting battle with Cogent
Communications, a large bandwidth provider. The cause for these issues:
Netflix, one of Internet’s killer applications that has been growing its share
of the network. Bad news for Verizon customers: Netflix may not work as well.
If you are trying to get Netflix and use Verizon’s
broadband, then there is a good chance that your video performance is less than
optimal. Some Verizon customers might even go as far as calling it a crappy
Netflix experience. The reason: a behind-the-scenes power play between Verizon
and Cogent
Communications , one of the largest bandwidth providers. The
head-butting between these two companies is over an arcane concept known as peering.
Peering is essentially an arrangement
between two bandwidth providers where they send and receive
traffic from each other for free. The logic is that the data sent
from one network to another is reciprocated. Verizon runs one of the largest
last mile networks and owns the descendants of MCI. Cogent is one of the
largest bandwidth providers, and its network is spread across the globe in
hundreds of cities.
Cogent and Verizon peer to each other at about ten
locations and they exchange traffic through several ports. These ports
typically send and receive data at speeds of around 10 gigabit per second. When
the ports start to fill up (usually at 50 percent of their capacity), the
internet companies add more ports. In this case, through, Verizon is allowing
the ports that connect to Cogent to get crammed. ”They are allowing the
peer connections to degrade,” said Dave Schaffer, chief executive officer
of Cogent said in an interview. “Today some of the ports are at 100
percent capacity.”
“Think of it as the on-ramp to the freeway being
log-jammed,” Shaffer said. And that means your Netflix content, especially
content sent by Netflix’s content delivery network, slows down, and you get
pixelated pictures and buffering.
While not naming Netflix directly, Verizon has
indicated to Cogent that the reason behind its actions is that Cogent is moving
traffic for a large video provider. Schaffer confirmed the Netflix is one of
their largest customers. “Over the past year Netflix has become a big partner
for us. This is a business model problem, not an engineering problem,”
Schaffer said.
Our sources tell us that Netflix recently bought
2 Terabits of bandwidth capacity in part to get around such cramming
that was happening in places where it sends traffic directly to
certain internet service providers.
When we called Verizon about this story asking if
Verizon was having a problem with Cogent over peering issues associated with
Netflix, Verizon spokesman Bill Kula said he’d get back to us. A few minutes
later he sent the following reply that didn’t answer our question:
Verizon operates one of America’s lowest-latency,
highest capacity networks. The various classes of Internet speeds we offer are
among the fastest in the nation. Time and again, customers rate us best in
class in various reports and surveys. Our customers enjoy a consistently
superior Internet experience because our networks can adapt and grow with their
use.
Netflix has been growing like crazy and it
now accounts for a whole lot of Internet traffic — almost one out of every 3
bits (32.3 percent) sent downstream to users in North America is Netflix
traffic according to Sandvine, a company that makes traffic monitoring gear for
ISPs. That’s a lot of congested ports.
Netflix’s growing popularity has made it a target of
ISP (internet service providers) vitriol and anger, especially those who offer
competitive services. Verizon, for instance owns 50 percent of Redbox, a
video-over-the-Internet service that is competitive with Netflix.
Time Warner Cable and Comcast are other large providers that has allowed
degradation of the online video experience on its
networks — after all the logic is that as people start to have a bad Netflix
experience, they start to look for alternatives — perhaps the ISP’s own pay TV
offering.
This isn’t the first application last mile network
operators have tried to degrade — last year the wrath of the Baby Bells and
cable companies fell on Megaupload, a file sharing company started by Kim
Dotcom, Schaffer said. That too was one of the big bandwidth-hungry services
popular with the end customers of the ISPs — actual consumers.
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